Your question is a valid one but maybe you're uninformed as to what forums are for. This forum was created because despite what your feelings are, there are many members on the "other" forums who feel that their site has become over commercialized and over censored. This inevitably happens when you have greedy forum network owners who buy forums that were started by enthusiasts.
You won't have to deal with slow load times due to overbearing advertisements, aggressive staff/members and a list of rules that mirror a para-military correction facility.
Some members like to sift through a sea of stupid questions and senior members bashing on new members. Others, like myself, like to discuss the more enjoyable aspects of the FJ like off-roading, modifications and get-togethers. We have not set out to be "bigger" than anyone else...but we can certainly be better.
I guarantee you that if many of the members on "other" forums knew about our little slice of Al Gore's internet here, they would jump ship and join with the prospect of having a forum that caters to the members instead of how many advertisements a company can possibly stuff on 1 page or how many staff members with an agenda they can harbor.
I mean really, if this smiley doesn't sum it up, I don't know what will.